Recommended Reading

Here are some nonfiction books that I’ve recently read and some books I plan to read soon.

From the “Personal MBA”

• First, Break All The Rules by Marcus Buckingham & Curt Coffman
• The Design of Everyday Things by Donald Norman
• Made to Stick by Chip and Dan Heath
• Bargaining for Advantage by G. Richard Shell
• The 4-Hour Workweek by Timothy Ferriss
• The Dip by Seth Godin
• All Marketers Are Liars by Seth Godin
• Innovation and Entrepreneurship by Peter F. Drucker

Other Recently-Read Recommendations

• Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small
• Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment
• Stumbling on Happiness by Dan Gilbert
• The Paradox of Choice: Why More Is Less
• The Wisdom of Crowds: Why the Many Are Smarter Than the Few
• Freakonomics
• Blink
• Tipping Point
• The Millionaire Next Door: The Surprising Secrets of America’s Wealthy
• Mindless Eating: Why We Eat More Than We Think
• The Omnivore’s Dilemma: A Natural History of Four Meals
• Getting Things Done: The Art of Stress-Free Productivity
• Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
• Influence: The Psychology of Persuasion – Robert Cialdini

Other “Personal MBA” Books I Plan to Read in the Next Year

• On Writing Well by William Zinsser (Done)
• Now, Discover Your Strengths (Done)
• Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne – Halfway through
• The Art of the Start by Guy Kawasaki
• How to Make Millions with Your Ideas by Dan Kennedy
• Product Design and Development by Karl Ulrich and Steven Eppinger
• Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler

Other Books I Plan to Read in the Next Year

• Getting to Yes: Negotiating Agreement Without Giving In (Done)
• Authentic Happiness (currently reading)
• Rules of Play
• Franchising for Dummies

Other books that I’ve read, that I need to keep track of for my 101 goals in 1001 days challenge

• No Plot? No Problem! (Done)
• Born Standing Up – Steve Martin (Done – I recommended it)
• Happiness Hypothesis (Done – I recommended it)
• Kitchen Confidential (Done – I recommended it)
• New Kings of Non-Fiction (Done – I recommended it)
• Crossing the Road to Entrepreneurship (Done – Recommended for Real Estate Entrepreneurs)
• Living the Simple Life (Done – was recommended to me, but I wouldn’t recommend it)
• Social Intelligence (abandoned half way through)
• Automatic Millionaire (Lame: Use your 401k, Buy a house, Eliminate credit card debt)
• 1776 – David McCullough (I highly recommend the audio book)
• Botany of Desire
• Mavericks at Work
• The Long Tail
• Into Thin Air
• The Middle-Class Millionaire
• A Whole New Mind (Daniel Pink has a great free 1 hour lecture that excellently summaries this. Check that out instead.)
• Predicatably Irrational
• A Whole New Mind
• Brain that Changes Itself